As the 2025 FIA Formula 1 World Championship kicks off this weekend in Melbourne, Atlassian Williams Racing is proud to announce a major multi-year partnership with Brillio, a global leader in technology consulting and digital transformation services.
Atlassian Williams Racing, a British-based Formula 1 team with an illustrious history of nine Constructors’ Championships and seven Drivers’ Championships, is joining forces with U.S.-headquartered Brillio. This collaboration brings together two organizations committed to speed, precision, and innovation.
Under this strategic partnership, Brillio becomes the Official Digital Transformation Partner of Atlassian Williams Racing. Leveraging its deep expertise in data, AI, platform engineering, cloud, and infrastructure services, Brillio will play a crucial role in driving the team’s digital evolution. Additionally, Brillio will serve as the Official Data and AI Services Partner, supporting Williams’s quest for future World Championship success through cutting-edge technological advancements.
The Brillio brand will prominently feature on the FW47 race cars of Alex Albon and Carlos Sainz, debuting at the Australian Grand Prix. Beyond motorsport, the partnership will also have a lasting social impact. Brillio’s global Corporate Social Responsibility initiative, Bringing Smiles, aims to foster STEM education and career development for underserved children, preparing them for a digital-first world. This aligns seamlessly with Atlassian Williams Racing’s commitment to STEM outreach, which will see over 10,000 students aged 8 to 15 visit its Grove headquarters this year to explore careers in science, technology, engineering, and mathematics through the exciting world of motorsport.
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This partnership marks yet another milestone in Williams’ ongoing commercial growth. Following its winter announcement of Atlassian as the team’s title partner, Williams has secured new partnerships with Santander, Super Group, and Reviva while extending collaborations with Duracell, Gulf Oil International, and Kraken. The team’s trajectory continues to gain momentum, both on and off the track.
James Vowles, Team Principal, Atlassian Williams Racing:
“We’re thrilled to welcome Brillio as a partner at such an exciting time for this iconic team. Brillio’s expertise in harnessing cutting-edge technologies to unlock performance perfectly aligns with our vision for the future. As we transform to return to winning ways, Brillio joins a growing roster of major global companies that believe in our journey and are eager to contribute to our success.”
Sorin Cheran, Chief Information and Analytics Officer, Atlassian Williams Racing:
“Brillio will play a pivotal role in accelerating our digital transformation. Their agility, focus on excellence, and challenger mindset make them an ideal partner for Williams. Their high-performance data engineering expertise will be instrumental in gaining a competitive edge on and off the track.”
Raj Mamodia, Founder & CEO, Brillio:
“Brillio is excited to be part of Atlassian Williams Racing’s journey back to the top. We have a proven track record of driving competitive advantage for our partners. At Brillio, we believe that high-performance engineering, data, and AI are the keys to unlocking the next era of motorsport excellence. Our partnership is more than technology—it’s about a relentless challenger mindset to push boundaries, redefine speed, and accelerate innovation.”
With this partnership, Atlassian Williams Racing and Brillio are set to revolutionize the use of digital technologies in motorsport, driving performance, innovation, and societal impact.